veroyakostudio@gmail.com
@veroyako
CV
Playlist
With over seven years of experience, I work at the intersection of branding, publishing, exhibition design, and digital media. My practice explores how emerging technologies, especially artificial intelligence, reshape intimacy, presence, and perception. Through multimedia formats and speculative design, I examine themes of emotional datafication, time, isolation, and constant surveillance. Interdisciplinary methods and psychoanalytic thought are central to my practice, serving as tools for reflecting on what it means to be seen, heard, or replaced by technology.
I draw inspiration from cinema, photography, modern art, philosophy, and other disciplines. For me, design is about balancing aesthetics with meaning, creating work that not only evokes emotion but also addresses real needs.
for Media Group Ukraine (2021)
This project, which secured first place in a competition organised by Media Group Ukraine—one of the largest media companies in the country—tasked me with designing bespoke Christmas gifts for employees.
The creative process began with deconstructing the company logo into its core elements. Using these, I developed winter tree motifs that conveyed a festive atmosphere while maintaining a strong visual connection to the brand. Given that Media Group Ukraine operates four television channels, I integrated this element into the design by linking four tree motifs within a cohesive frame.
The final design extended beyond the frame, intentionally contrasting the flat, constrained dimensions of a screen with the limitless creativity and ideas that exist beyond it. This conceptual approach reinforced the theme of "thinking outside the box."
This award-winning design not only captured the holiday spirit but also underscored the brand’s dynamic and innovative identity.