Not Silent (2021) — Veronika Yakobchuk

Veronika Yakobchuk (she/her) is an interdisciplinary graphic designer and researcher, born in Ukraine and currently practising in London, United Kingdom.

With over seven years of experience, I work at the intersection of branding, publishing, exhibition design, and digital media. My practice explores how emerging technologies, especially artificial intelligence, reshape intimacy, presence, and perception. Through multimedia formats and speculative design, I examine themes of emotional datafication, time, isolation, and constant surveillance. Interdisciplinary methods and psychoanalytic thought are central to my practice, serving as tools for reflecting on what it means to be seen, heard, or replaced by technology.

I draw inspiration from cinema, photography, modern art, philosophy, and other disciplines. For me, design is about balancing aesthetics with meaning, creating work that not only evokes emotion but also addresses real needs.

Not Silent Brand (2021)

Not Silent is a Ukrainian fashion brand founded in 2021 in Kyiv, known for its bold creativity and innovative approach to branding. The exploding star in the logo symbolises the brand's message of being 'Not Silent' and standing out. The softened explosion adds sophistication, appealing to a refined audience while maintaining the brand's edge.
The use of soft curves in the logo reflects a commitment to inclusivity, ensuring the design resonates with diverse body types and promotes a welcoming, body-positive environment. This thoughtful approach aligns the brand with progressive values and a broader social consciousness.
This project highlights a blend of creative design and meaningful messaging, making Not Silent a standout in the global fashion scene.