Photoshoot & Edit — Veronika Yakobchuk

Veronika Yakobchuk (she/her) is an interdisciplinary graphic designer and researcher, born in Ukraine and currently practising in London, United Kingdom.

With over seven years of experience, I work at the intersection of branding, publishing, exhibition design, and digital media. My practice explores how emerging technologies, especially artificial intelligence, reshape intimacy, presence, and perception. Through multimedia formats and speculative design, I examine themes of emotional datafication, time, isolation, and constant surveillance. Interdisciplinary methods and psychoanalytic thought are central to my practice, serving as tools for reflecting on what it means to be seen, heard, or replaced by technology.

I draw inspiration from cinema, photography, modern art, philosophy, and other disciplines. For me, design is about balancing aesthetics with meaning, creating work that not only evokes emotion but also addresses real needs.

Photoshoot & Edit

During my internship at the Barnbrook agency, I managed the entire photoshoot process, from planning and coordinating to execution and post-production.
I worked on several real Barnbrook projects, including Open Plan (SLG), Murder Maps USA (Thames & Hudson), The Horror Show Catalogue (Somerset House), Extreme Beauty (ArtAsiaPacific), and others. These photos were later featured across various platforms, including official websites, social media, and marketing materials, showcasing the agency's work to diverse audiences.

The Horror Show Catalogue (Somerset House), London

Murder Maps USA (Thames & Hudson), London

Open Plan (SLG), London

Extreme Beauty (ArtAsiaPacific), London

Michalene Thomas (Phaidon), London