UAnimals Kids (2022) — Veronika Yakobchuk

Veronika Yakobchuk (she/her) is an interdisciplinary graphic designer and researcher, born in Ukraine and currently practising in London, United Kingdom.

With over seven years of experience, I work at the intersection of branding, publishing, exhibition design, and digital media. My practice explores how emerging technologies, especially artificial intelligence, reshape intimacy, presence, and perception. Through multimedia formats and speculative design, I examine themes of emotional datafication, time, isolation, and constant surveillance. Interdisciplinary methods and psychoanalytic thought are central to my practice, serving as tools for reflecting on what it means to be seen, heard, or replaced by technology.

I draw inspiration from cinema, photography, modern art, philosophy, and other disciplines. For me, design is about balancing aesthetics with meaning, creating work that not only evokes emotion but also addresses real needs.

UAnimals (2022)

UAnimals is a Ukrainian animal welfare organisation founded in 2016. The organisation is actively involved in sheltering and rehabilitating animals during the russian invasion of Ukraine. Their work is urgent and vital in this very difficult situation. This particular branding is specifically for children — illustrating the work of UAnimals in a non-traumatic way with graphics that children will enjoy.
There are three logos. This adds variety, fun and energy to the project. Each logo is made up of animals to emphasise the work UAnimals does. The three logos are to be used interchangeably — one is not more important than the other.

Colour Palette